I have to admit it, I still use some blog exchanges. Yes, I know it’s empty traffic, but since I’ve found a few blogs I really like using Blog Explosion, I can’t discount the fact that someone else won’t do the same. So I surf for credits every few days. Sue me.
But there are some interesting opinions out there about what these so-called “blog traffic generators” are really all about. Mohammed at Webtrafficideas doesn’t think they’re worth the time and effort. I would tend to agree, especially since it’s pretty difficult to determine if anyone that makes a hit on your site actually reads anything, let alone comes back.
I’ve used BlogExplosion, BlogSoldiers, Blogazoo, BlogCicker, and BlogMad for a few months now, and I can honestly say that while you do get a few more unique visitors before your credits run out, your pageviews, comments, and incoming links aren’t affected. So what this equates to is ‘empty traffic’. I suppose the allure is watching the hit counter increase at a steady rate, but what are you really setting yourself up for? You’re ensuring that you’ll have to keep participating with the traffic exchange sites just to keep the number of visitors you have at a consistent level.
And how much time does that leave you for actually writing intelligent and thought-provoking posts? Not much. After I learned most of this, the hard way, I started trying different strategies for increasing traffic to my blog. Here are a few tips I learned:
- Keyword Optimization
You don’t have to cram your posts full of keywords you want the search engines to notice, but using tags for the various social bookmarking sites, as well as blog aggregation sites like Technorati and Icerocket, does help.
- Content, Content, Content
It’s been cliched to death, but the king of all traffic generation methods is having captivating content. If you focus your content toward a group of people that will find your specific content interesting, then you’re already most of the way there.
- Posting to social bookmarking sites
This goes hand in hand with #1. Tagging your posts and submitting them to sites such as Del.icio.us, Reddit, Furl, Spurl, and Blink allow users of those sites to search for posts with certain tags or combinations of tags. The easier you make it for web surfers to find your posts based on its content, the more likely they are to actually be interested in what you write. Directions on how to do that via Wordpress.
I believe the main problem with traffic exchanges is that no one using them has any real reason to stay on a blog they found and keep reading. Actually the incentive is to click on the next blog as soon as your eligible for a ‘credit’. So unless you have something very flashy on your front page that will keep people engaged long enough to read more than one post, you really don’t stand a chance of earning any more readers.
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